Most sellers think:
“If it’s not selling… the market must be slow.”
That’s not what the data is showing.
In West Windsor and Plainsboro,
homes are still going under contract in about 8–10 days —
but only when they’re positioned correctly.
Here’s the reality:
Single-family homes are still leading the market
Townhomes are facing more competition and price pressure
Condos? It’s all about condition and pricing — and some values are softening
This isn’t a bad market.
It’s a selective market.
And the first 10 days?
That’s where you either win… or start chasing.
If you’re thinking about selling,
the strategy matters more than ever.
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